Marc Spiegler served as the Global Director of Art Basel from 2012 to 2022. During his decade-long tenure, he was instrumental in broadening Art Basel's international reach, initiating new fairs in strategic locations such as Hong Kong and Paris. Furthermore, under his direction, Art Basel Miami Beach solidified its status as a premier cultural event, annually convening the creative class of the Americas. In the digital realm, he led Art Basel's early foray into online engagement, catalysing its position as one of the art world's most recognized social-media brands. This embracing of digital possibilities proved invaluable during the COVID-19 crisis, as he navigated the organisation through the industry's pandemic pivot to virtual exhibitions and online art commerce.