Head of Technology Innovation and Partnerships

Greg Reed

Greg Reed is the Head of Technology Innovation and Partnerships, at Universal. Greg is responsible for building partnerships with emerging technology companies and startups that can contribute to Universal’s future growth opportunities. Greg is an active participant in the startup community, helping the studio to navigate current technology trends and innovation at the ground level. More broadly, Greg facilitates partnerships with his colleagues across Comcast NBCUniversal.

Greg's tenure at Universal has seen the launch of several groundbreaking projects, such as:

  1. The integration of an Augmented reality experience for the global release of "Jurassic World: Fallen Kingdom," offering fans an interactive AR baby raptor.
  2. A collaboration with Holoride and Ford to unveil the "Universal Monsters Presents Bride of Frankenstein" Virtual Reality experience, immersing theme park visitors in a unique in-car journey.
  3. Pioneering the introduction of a Halloween-themed NFT scavenger hunt at Universal Studios, blending entertainment with the world of digital collectibles.
  4. The launch of a Web3 game in partnership with Aptos Labs for the film "Renfield," allowing players to engage with the film through digital collectibles on the Aptos blockchain.

Before Greg’s position at Universal, he was the founding CTO of theAudience, a leading social media company that pioneered social influencer marketing, backed by WME & Sean Parker. His product and technology team developed theAudience’s proprietary social media management platform and applications for A-list celebrities and entertainment brands such as Universal, Spotify, MySpace, Fandango, and many others.